According to research emails and newsletters from brands works the same as mail advertising and offers sent to houses via post. Around 73% of people prefer emails from a brand or website they trust or like.
The plus point with email marketing or newsletter is that you know your real potential buyers. And can propose different sale offers, holiday offers, and other promotional events and expect a response.

Email delivers the highest ROI for entrepreneurs and marketers. Just like social platforms, email marketing is also an inexpensive and effective platform. There are free email marketing tools available if you search you can find them easily.
Email marketing is a great way to personally communicate with your consumers. You can run different email campaigns to improve your communication and brand recall. Choose your email campaign strategy and enhance your business marketing strategy this year.
Marketing for small business or a large one, optimize your Google presence and achieve digital marketing success. Google My Business is a free tool by Google for business owners to create a map location and business details of their business on Google page.

It works as a portfolio for your business to gain local consumers, connected to your official website. Verify your business presence on My Google Business and create your database and map location on Google map for your internet users.
It’s free of cost business marketing strategy which helps your business appear in the google searches. It guides your customers to locate your business, feel its reality, build trust as well as leave reviews.
Along with the basic information of your business, you can also add pictures of your business. Interact with your customers, listen to their queries, add updates, information, and details about your brand.

Along with digital marketing strategies, you need to prove the reality of your company to your local customers. There are several business marketing strategies for local promotions.
It is important to invest a little bit while being creative that attracts potential buyers. There are several low budget promotional activities that you can do to boost your brand marketing. Such as:
- Conduct a survey through email
- Pamper your current customers with different gifts
- Arrange giveaways on Facebook and Instagram
- Invest in a newspaper or magazine ads
- Sponsor any small local event or charity event
- Organize lucky draw events at a crowded local market
- Create posters and flyers and distribute them in nearby shops
- Paint your logo on automobile vehicles for brand recall
- Visit universities and colleges and create brand awareness
- Create a marketing campaign and organize a contest related to the campaign
- Create advertise with the help of social media celebrities and influencers
- Take advantage of holidays, provide trendy sale offers and promotional event
Well, there you have a successful business marketing strategy for 2019. Building an online presence takes patience and time but helps in the long run. Making an impact with your marketing strategy needs creativity, focus, and uniqueness.
Every marketing strategy has its own impact, slow or immediate depend on your promotion campaign and consistency. Create quality content and organic traffic will skyrocket.
We would love to hear your thoughts and strategies you have applied. Share with us in the comments below!