CRM – Hubspot vs. Salesforce: Which Is Better?

If you go ahead and ask one of the sales professionals about the best CRM in the market, then they would definitely point you towards Salesforce as it dominates around 31% of the market share. But similar to Salesforce, there has been a new CRM in the market called Hubspot that is definitely growing over time, mainly because it is free.

So, we already know that Salesforce is great as it offers almost all the features to the users, but the question is, is it worth all the money, or could you use Hubspot for the same features without paying a single penny? Since many of the Salesforce users have been asking this question so, let us go ahead and compare the two major CRMs that have the talk of the year to see which is better.

What is CRM?

In order to compare the two, we first need to understand what CRM really is. If you break the acronym, then it stands for Customer Relationship Management. Basically, a CRM is a software that compromises of a set of tools that are dedicated to providing the sales professionals of business with the contact data of the individuals linked to the company. It includes the contact information of everyone from the suppliers and the dealers to the customers and the clients.

It serves as a digital phonebook that you can use to connect different groups of individuals all at the same time, with just a few clicks. The purpose of the CRM is to help you build a more consistent and reliable relationship with the customers. Using the CRM, you can easily run sale campaigns and manage them all together on the same platform.

Plus, it also helps you link your customer support service with the sales team, which enhances the productivity as everyone is in the loop at all times and have all the necessary information required to make the major decisions.

Comparison between Hubspot and Salesforce

Both Salesforce and Hubspot are great in their own way, but we definitely need to figure out which one of them is the best. In order to do so, let us compare the main components of both the CRMs and see which one ranks higher than the other. Here are the few categories that you need to compare to figure out which one of them is best suited for you.

1. Cost

The very first thing that you need to consider is the cost. Hubspot is popularly known to be free, which is one of the reasons why many individuals are interested in using it. But you will have to pay the extra cost at the rate of $50 per month for the additional hubs such as Sales, Marketing and Service. But this is only the starter package. The prices increase as you move from starter to professional.

Salesforce, on the other hand, isn’t free. In simple terms, it is quite expensive. They have an essential plan which starts at $25/month, but that isn’t going to get you anywhere, so you will have to invest in the Lightning Enterprise plan, which is around $150/month. But if you are planning on running an enterprise, then you definitely need the premium packages, which are quite expensive.

So, in short, if you are tight on the budget and are looking for something that won’t cost you much, then you should definitely go for Hubspot as the prices are much lower than Salesforce.

2. Ease of Use

Another feature that you need to consider is the layout and the design of the CRM. Most people find it hard to get used to the whole interface as it isn’t user-friendly, so the question is which one of the two offers a better interface that makes it easy for you to tackle everything without any hassle.

For such purposes, we definitely should ask the customers and according to sites like Capterra, and etc. Salesforce has a rating of 4.07/5 by 22,000 customers, and Hubspot has the rates at 4.4/5 by 4,300 customers. It does seem as if Hubspot is much easier to use by simply looking at the rating, but if you consider the number of reviews as well, then we definitely believe that both the sites offer the same level of ease.

3. Implementation and support

In terms of implementation and support, we believe that Hubspot takes over Salesforce. If you compare the two, you will notice that you can easily sign up for Hubspot without worrying about getting any kind of plan. You can start creating your pipeline without any cost whereas on the other hand, in the case of Salesforce, you will only have access to a 14-day trial period that is prone to end, so not a long term solution.

Plus, the Hubspot community is quite vast, and their customer support is available 24/7 on call for your paid plan, and you also get the live chat option and the email response system. Salesforce isn’t the perfect choice for individuals who are just starting out as they have a 2-day response time for their standard plan, so if you want extra support, you will have to pay for that as well.

4. Set of features

In terms of functionality, Salesforce is definitely better than Hubspot as it offers enterprise-level features to the users. Even though it sounds great and the versatility of features that they have stacked up might seem to impress in the start, but it can get complex and overwhelming for the small or medium scale businesses.

Hubspot, on the other hand, offers most of the features that Salesforce has to offer to the customers, but the difference is that it is built to accommodate all types of businesses, no matter the size. So instead of shifting right to the top, you can easily tick boxes and enhance the features of your CRM along with your business. Hubspot has everything from content marketing and social media marketing to web analytics and content management.

So if you are just starting out and you need something that focuses more on the initial CRM features, than Hubspot would be the best choice for you. Salesforce does offer more functions, but if you are not sure how to incorporate them into your business, you won’t have any use for them.

5. Automation

When it comes to the CRM system, you definitely need the one that works automatically and takes much of the load off your shoulders. Salesforce offers built-in artificial intelligence software called the Einstein, which has the ability to generate more than a billion predictions in a day that can help you set up automated processes.

Hubspot offers a similar automation feature as well, which can help you set up automatic processes with the ‘Ifs and that.’ Both the CRM are great in terms of automation so, in the end, it depends on the level of expertise that you require. Hubspot is great for mid-sized companies, whereas Salesforce is perfect for enterprises.

6. Reporting and Analytics

As a mid to large size enterprise, you will definitely need a CRM that has the ability to provide accurate data and feedback on timely bases. No matter how much we wish, Hubspot to be that CRMs, Salesforce definitely wins on reporting and analytics. Hubspot has much room for improvement yet and does offer a few of the features, but since you need the reports to be accurate and as precise as possible, thus Salesforce should be your choice.

7. Collaboration

Both Hubspot and Salesforce offer multiple hubs for your main central CRM system. You can cover sales, marketing, and customer support with both the CRMs, but you need the one that helps you keep everyone on the same page. According to our research and testing, Hubspot definitely provides a much more user-friendly sync between all your departments, and since it is still developing further, so there is room for more. If you are looking for a well-synced system, then Hubspot should be your choice.

8. Scalability

You need a CRM that can grow with your business or in other words, has the ability to expand as your business expands. We know that you can easily expand with Hubspot as you can start with the free plan and upgrade it as your business grows. Salesforce, on the other hand, is designed for enterprises, so it already has all the features that one would need at every step. So in terms of scalability, both the CRMs are great, but with Salesforce sky is definitely the limit.

Our Verdict

Both Hubspot and Salesforce come with their own set of features that make them great in their own way. But since you need to choose one of them for your CRM needs, then you definitely need to pick the one that satisfies your needs the most. You can compare the components and see which one suits your needs the best. If you want our verdict, then we would suggest that you go with Hubspot for your new business if you want a lean experience, but if you want a customizable and scalable CRM, then Salesforce should be your choice.

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