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Local Search Optimization is a simple technique that optimizes websites for search engine activity related to a small geographical area like a state or city. You could use Local SEO to optimize your website for audiences from your locality.
Local SEO is an incredibly effective way of marketing your business online. It can be extremely effective in generating local leads since it allows businesses to promote their products and services to potential customers near them.
According to Google, 46% of searches have a ‘local intent’. Hence, knowing that your audiences want to work with someone local and are using local search results to find what they are looking for, leveraging your local SEO strategy with best practices can greatly improve your placement.
Therefore, if you aren’t already optimising your website for local search results, you can’t even imagine what you are missing out on.